What we hire for
Commercial & go-to-market hiring for startups
Your commercial hires shape revenue. We help founder-led companies in Thailand and Southeast Asia hire salespeople and go-to-market leaders who can open pipeline, close deals, and build a repeatable revenue engine.
Commercial recruitment at Proper Round means hiring the people who directly drive revenue — sales, business development, partnerships, account management and customer success. We start with your revenue goal and stage, not a generic job description, then deliver a focused shortlist of operators who have actually carried a number in an early-stage environment.
Roles we hire
Why your first commercial hires matter most
In a startup, the first salesperson is not a seat to fill — they set the trajectory of your revenue and often your whole commercial culture. Hire a closer who can't build process, or a process-builder who can't close, and you lose months of runway.
We look past the logos on a CV. We dig into what someone actually owned: the pipeline they built versus inherited, the deals they closed unaided, and whether they can sell in a market where the brand is unknown and the product is still moving.
What we screen for
- Real ownership of a number, not a supporting role on someone else's quota.
- Comfort selling an early-stage product with gaps, in a market that may not know you yet.
- Local market knowledge and the network to open doors across Thailand and SEA.
- Bias to act, low ego, and the resilience that early-stage sales demands.
FAQ
Common questions
Can you hire our first salesperson?
Yes. First commercial hires are a core focus. We help you decide what kind of seller the stage needs — hunter, builder, or player-coach — and shortlist people who have done it before in an early-stage setting.
Do you recruit sales leaders and Heads of Sales?
Yes. We place Sales Managers, Heads of Sales and VP-level revenue leaders, and can also bring in a fractional Head of Sales if you need leadership before a full-time hire.
How quickly will we see a shortlist?
Timelines depend on the role and seniority, but we move fast and prioritise a focused, vetted shortlist over a high volume of CVs.
Ready to make the hire?
Tell us what you're building, the role you need, and what success looks like. We'll help you find the right person to move the business forward.
Start with a hiring consultation →