Commercial talent
Sales, business development, partnerships, account management, customer success, and go-to-market roles.
Recruitment by business people
Startup hiring,
done properly.
We help founder-led companies in Thailand and Southeast Asia hire vetted business talent who can move fast, take ownership, and grow with the company.
Not just candidates. Startup-fit operators.
Recruitment by business people, not traditional recruiters.0
Shortlisted candidate
ROLE — HEAD OF SALES, SEED STAGE
FOUNDER-READY
Ownership & bias to act94
Commercial track record88
Works in ambiguity91
Low ego, high learning speed85
Problem-first recruitment
Most recruitment starts with a job description. We start with the business problem.
Are you trying to grow revenue? Open a new market? Build your first sales team? Bring in AI capability? Replace founder-led execution with real leadership? We work with founders to understand what the company actually needs — then find people who match the role, the stage, and the reality of startup life.
Traditional recruitment
- Starts with a job description
- Searches by keywords
- Sends too many CVs
- Focuses on experience only
Proper Round
- Starts with the business problem
- Defines success outcomes
- Vets for startup fit
- Delivers a focused shortlist
What we hire for
High-impact business roles for startups and growth companies.
We specialize in the hires that shape revenue, momentum, and culture — the ones a founder cannot afford to get wrong.
Marketing & growth
Growth marketing, brand, performance marketing, content, community, and demand generation.
AI-enabled operators
Business people who know how to use AI tools to improve sales, marketing, operations, research, and decision-making.
Fractional leadership
Fractional Head of Sales, CMO, COO, Chief of Staff, Country Lead, and other senior operators — when you need leadership before a full-time executive hire.
Bilingual talent
Operators fluent in Thai and English — and other Southeast Asian languages — who can sell, lead, and build credibly across local and international markets.
Need English-fluent hires? We test for it.
When a role needs strong English, we don't take it on trust. We assess written and spoken proficiency with structured, tool-based language evaluation — so the shortlist you see is the shortlist that can do the job.
Written + spoken
Structured assessment
Role-calibrated
Our difference
Why a shortlist from us is different from a stack of CVs.
01
We understand the business need
We are business people turned recruiters. That means we look beyond CVs and keywords. We ask what success looks like, what the company is trying to achieve, and what kind of person can actually perform in your environment.
02
We vet for startup fit
Skills matter. But in startups, mindset matters just as much. We screen for ownership, flexibility, learning speed, low ego, communication, and the ability to work in ambiguity.
03
We build a proper shortlist
You should not waste time interviewing people who only look good on paper. We give you a focused shortlist of candidates who are relevant, vetted, and ready for founder-level conversations.
Our process
A structured hiring process built around the reality of startup execution.
01
Understand the real need
We run a structured intake to understand your business goals, team stage, role expectations, culture, compensation, and first 90-day success outcomes.
02
Build the hiring scorecard
We turn the role into a clear scorecard covering skills, experience, mindset, working style, and must-have versus nice-to-have criteria.
03
Source and screen
We search for candidates through our network, direct outreach, referrals, and targeted market mapping.
04
Vet for skill and mindset
Every candidate is assessed for role capability, startup adaptability, ownership, communication, motivation, and growth mindset.
05
Deliver the shortlist
You receive a focused shortlist with candidate notes, fit assessment, risks, and recommended interview focus areas.
06
Support the close
We help with interview flow, feedback, reference checks, offer positioning, and candidate communication.
The stakes
Built for founders who cannot afford the wrong hire.
Early hires shape culture.
Commercial hires shape revenue.
Leadership hires shape execution.
The wrong person
costs time, money, energy, and momentum.
The right person
changes the speed of the whole company.
For founders in Thailand & SEA
For startups and growth companies building across Southeast Asia.
We work with founders, venture-backed startups, scaleups, and ambitious companies building new products, new markets, and new teams.
Whether you are making your first commercial hire or bringing in fractional leadership, we help you hire properly.
Start a consultation
Ready to build your team?
Tell us what you are building, what role you need, and what success looks like. We will help you find the right people to move the business forward.
Prefer email? Email us your hiring need
Thanks — we're on it.
Your hiring need is in. We'll reply personally within one business day to set up your consultation.
For candidates
Are you a startup-fit operator?
We place commercial, growth, AI-enabled, and leadership talent with founder-led companies across Thailand and Southeast Asia. If you move fast, take ownership, and want to build, introduce yourself — we'll reach out when the right role lands.
- You own outcomes, not just tasks.
- You're comfortable building in ambiguity.
- You want startup pace, not a corporate seat.
You're in the pool.
Thanks for introducing yourself. We'll be in touch when a role matches your focus and stage.